Netflix Uses Piracy Data to Select Its Programs
Netflix chooses its programming based on what shows and movies are popular on piracy sites, Netflix’s Vice President of Content Acquisition, Kelly Merryman, told Tweakers. Netflix looks at what people are downloading and then buys the rights to the titles in highest demand.
According to TorrentFreak, Netflix CEO, Reed Hastings, suggests that offering people what they want will sway them to use Netflix instead of BitTorrent as their source of entertainment. The idea may not be far-fetched, since BitTorrent traffic in Canada dropped 50% after Netflix appeared three years ago.
“Netflix is so much easier than torrenting. You don’t have to deal with files, you don’t have to download them and move them around. You just click and watch,” Hastings says.